The design and layout of a website is one of the first things that people will notice. Because first impressions are so important, you should get your design right on the first attempt, so that people won’t leave your site as soon as they enter it. The following advice will help you to get people to want to stay on your site.
Ensure that the site can be scanned with ease. Most people do not read all the text on a website; instead, they scan for interesting tidbits. Easily-skimmed articles will make it easier on readers and will entice them to come back another time. Important content that you do not want visitors to miss should always be placed at the top of each page. This can help you make sure your visitors have a better experience since they can easily find what they’re looking for.
Keyword research is important. The focus of your website should always be to give your users a quality experience, but you cannot do that if you are never seen. Making use of keywords is what drives traffic to your site and makes it successful.
If you want your site to be more appealing, include photos you have taken. It makes you seem more friendly that way. Many people enjoy pictures.
Make your content compelling. Although the overall look of your site is important, it is the content that keeps them coming back for more. Visitors are likely to return to your website if they find the content informative and it fulfills their needs.
Be sure that your website has small files, no matter how aesthetically designed your site is. File sizes are directly responsible for how quickly a website loads. You want your website to load very quickly when potential clients visit. Remember that there are still lots of people who do not have high speed Internet. You want to perform a test to make sure your site performs well, even with dial-up modem connections.
People tend to notice site designs almost immediately, which can decide whether they leave or stay. Make sure the first impression people have of your site is a good one! The tips and suggestions outlined above offer advice as to what you can do to design sites that will keep people there and keep them coming back often.