The Real Business of Web Design

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Condition: Good :

A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitions– opens in a new window or tab

Seller Notes: Paperback in Good condition

Publication Year: 2004 Format: Paperback
Language: English ISBN:

9781581153163

EAN:

9781581153163

The Real Business of Web Design

Product Details

Synopsis
This guide offers graphic designers, web designers and communicationsrofessionals new insights about how to take advantage of the Web as aulti-channel, transaction-oriented medium.;The book goes beyond the latestrends on the Web and simply creating better customer experiences online: itffers a veteran web designer’s visual design strategies and best practicesor making the Web work. Readers will learn how to use the Web in crucialays to distil the communications principles necessary to achieve increasingalue; identify approaches and steps necessary to improve business efficiency;treamline business communications; eliminate unnecessary paperwork; speedp business transactions; and increase profit.;The book details how thenternet has already become an integral part of our culture and how it sets atandard for a network-centric world. By providing a broad framework ofpecific tools for improving web initiatives, it offers ways of clarifyingnd simplifying the web development process and achieving consumer-friendlyoals. This title will give graphic designers, web designers, and communications professionals new insights about how to take advantage of the Web as a multi-channel, transaction-oriented medium. This essential guide goes beyond the latest trends on the Web and simply creating better customer experiences online: it offers a veteran web designer’s visual design strategies and best practices for making the Web work. Readers will learn how to use the Web in crucial ways to distill the communications principles necessary to achieve increasing value; identify approaches and steps necessary to improve business efficiency; streamline business communications; eliminate unnecessary paperwork; speed up business transactions; and increase profit. This book details how the Internet has already become an integral part of our culture and how it sets a standard for a network-centric world. By providing a broad framework of specific tools for improving web initiatives, this book offers ways of clarifying and simplifying the Web development process and achieving consumer-friendly goals. Everyone wanting to take full advantage of the Internet as a business tool must have this visionary resource. Written by a veteran Web designer, The Real Business of Web Designgoes beyond the usual philosophy of simply creating a better customer experience online. Instead, it provides an array of visual design practices and tested business principles for clarifying and simplifying the Web development process and making a Website more customer friendly. Filled with anecdotes from the author s own experiences in the web design trenches, this guide shows readers how to use the Web in crucial ways to streamline communications, speed up transactions, boost profits, and much more. Anyone who wants to use the Internet as a valuable business tool should not be without this visionary resource Author is a well-known and highly respected designer Combines visual design insights and proven business practices at a reasonable price Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don’t aspire to publish a “New York Times”bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.”

Product Identifiers
ISBN-10 1581153163
ISBN-13 9781581153163

Key Details
Author John Waters
Number Of Pages 256 pages
Format Paperback
Publication Date 2004-01-01
Language English
Publisher Skyhorse Publishing Company, Incorporated
Publication Year 2004

Additional Details
Copyright Date 2004
Illustrated Yes

Dimensions
Weight 15.1 Oz
Height 6.1 In.
Width 6 In.
Length 9 In.

Target Audience
Group Trade

Classification Method
LCCN 2003-022107
LC Classification Number TK5105.888
Dewey Decimal 005.7/2
Dewey Edition 21

Reviews
SToday virtually every business is represented by that thin film of information we see on our computer monitors called, The Web. ” John Waters provides an essential and comprehensive look at the profound importance of making sure what is seen provides an experience to help the business represented succeed. Everyone serious about the Internet and their business should read this book if they want to build a strong customer experience and loyalty. Today virtually every business is represented by that thin film of information we see on our computer monitors called, ‘The Web.’ John Waters provides an essential and comprehensive look at the profound importance of making sure what is seen provides an experience to help the business represented succeed. Everyone serious about the Internet and their business should read this book if they want to build a strong customer experience and loyalty.

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