Typographic Web Design : How to Think Like a Typographer in HTML and CSS

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Condition: Very Good :

A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitions– opens in a new window or tab

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Publication Year: 2011 Publisher: Wiley & Sons, Incorporated, John
Language: English Weight: 1.71 lbs
Format: Paperback Product Group: Book
Binding: Paperback IsTextBook: No
Author: Laura Franz ISBN:

9781119976875

EAN:

9781119976875

Typographic Web Design : How to Think Like a Typographer in HTML and CSS

Product Details

Synopsis
Learn how to transfer typographic principles to the web Typographers who lack web design skills have begun to realize the potential of web-based type and they want to learn how to use it. This practical book applies decades of typographic theory and practice directly to web design using HTML and CSS. Clear explanations of all typographic rules and examples of successful and unsuccessful typographic solutions are covered to help you gain a solid understanding of the possibilities of web typography. Exercises in both HTML and CSS are included and are supported by a secure site with solutions, critiques, and revisions for each lesson, enabling you to think like a typographer while writing in HTML and CSS. Typography expert Laura Franz takes you on a journey to learn ways to help readers find, understand, and connect with words, ideas, and information they seek. You’ll learn how to choose fonts, create rhythm and tension, organize information, create a system of hierarchy, work with tabular information, apply a typographic system across multiple pages, build a font library, and garner beneficial lessons from historical approaches to typography. Delivers all typographic rules in a clear, straightforward manner Provides time-tested typography rules to follow, explains why they work and when to break them Presents opportunities to test rules with hands-on exercises in HTML and CSS Includes an array of helpful examples and solutions to common challenges Typographic Web Design serves as a clear, approach guide to showing you how to use typography for the web with HTML and CSS. Learn how to use typography on the web Typography has long been an invaluable tool for communicating ideas and information. Words and characters once impressed in clay, written on papyrus, and printed with ink are now manifest in pixels of light. Todays web typographers can help their readers find, understand, and connect with the words, ideas, and information they seek. Thus, legibility and readability are the foundations for the typographic theories and practice covered in Typographic Web Design. Youll learn how to choose fonts, organize information, create a system of hierarchy, work with tabular information, create a grid, apply a typographic system across multiple pages, and build a font library. Each chapter provides time-tested typography rules to follow (modified for the web), explains why they work, when to break them, and offers the opportunity to test the rules with hands-on exercises in HTML and CSS. If you dont know HTML and CSS, Typographic Web Design provides a walk-through for each lesson, showing you how to plan and write syntax. Readers are sure to come away with an understanding of typographic principles, as well as the HTML and CSS skills needed to implement them on the web. Typographic Web Design Applies decades of typographic theory and practice (e.g., how to choose a font) directly to web design (e.g., how to use the @font-face property in CSS). Clearly explains all typographic rules presented, providing examples that contrast successful and less successful typographic solutions. Is written for visual thinkers. The book is supported by a web site with solutions, critiques, and revisions for each lesson. Laura Franz is an Associate Professor of Design at University of Massachusetts Dartmouth, where she has taught web typography for 12 years. She has presented lectures and workshops on Typographic Web Design, and has written a course on the topic for Lynda.com. Typographic Web Design: How to Think Like a Typographer in HTML and CSS is based on the premise that people read in three different ways: casual reading, scanning with purpose, and sustained reading. As web typographers, our most important job is to help our readers find, understand, and connect with the words, ideas, and information they seek. Thus, legibility and readability are the foundation of the typographic theories and practice covered in Typographic Web Design: choosing fonts, creating rhythm and tension, organizing information, creating a system of hierarchy, working with tabular information, creating a grid, applying a typographic system across multiple pages, building a font library, and learning from historical approaches to typography. Each chapter provides time-tested typography “rules” to follow (modified for the web), explains why they work, when to break them, and offers readers the opportunity to test the rules with hands-on exercises in html/css. Topics include: “What makes a font legible? “How Do I Choose Two Fonts to Work Together? “Linking fonts with @font-face “Rhythm and Tension in the Typographic Layout “Vertical Spacing and Proximity “A Typographic Approach to Tabular Information And so much more…

Product Identifiers
ISBN-10 1119976871
ISBN-13 9781119976875

Key Details
Author Laura Franz
Number Of Pages 336 pages
Format Paperback
Publication Date 2011-10-31
Language English
Publisher Wiley & Sons, Incorporated, John
Publication Year 2011

Additional Details
Copyright Date 2011
Illustrated Yes

Dimensions
Weight 27.4 Oz
Height 0.8 In.
Width 7.4 In.
Length 9.1 In.

Target Audience
Group Trade

Classification Method
LC Classification Number TK5105.888
Dewey Decimal 686.22
Dewey Edition 22

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Price : 6.89

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